Kindred
Data & Coverage

The commerce data layer — already built.

Two stacks. The merchant graph standardizes 75k+ merchants across 244 markets in 16 languages — every offer daily-tested, every site mapped. The offsite signal layer resolves 450M+ consumer profiles and 852 in-market segments into actionable audience and intent data for enterprise partners.

85–100k+
Live coupons
290k+
Live offers
4,000+
Merchant domains mapped
244
Markets · 16 languages
450M+
Consumer profiles
852
In-market segments
107+
Behavioural signals per profile
01 · Merchant graph

Merchant coverage — Daily snapshot

Top 15 markets by coupon volume. Live coverage spans 244 countries and territories, localized across 16 languages. Each offer is daily-tested against the live merchant checkout; each merchant site mapped for agent navigation. Data refreshed daily.

# Market Coupons Offers Merchants Relative scale
1United States22,82722,5007,583
2United Kingdom10,2698,2943,386
3Germany5,1635,1233,001
4France3,8858101,273
5Brazil2,908239341
6Canada2,6525,9431,765
7India2,3542,9541,446
8Australia2,2166,8361,540
9Spain1,313486742
10Singapore1,2983,3631,048
11Belgium1,2294,0691,264
12Austria1,2133,4631,210
13Netherlands1,1303,5111,166
14Denmark1,0443,5211,063
15Italy669790686

Plus 770,000+ product-category placements via entity mapping across 12,350 merchant/category combinations. Live coverage continues across the remaining 229 markets.

02 · Offsite signal stack

Context API signals & offsite data

The Offsite Context API pipes pre-transaction intent, geo, device and SKU-level purchase signals into enterprise partner systems. Built on a stitched identity graph that links device IDs (IDFA / GAID), hashed emails and phones, IP and Zipcodes to a persistent consumer view. Consent-based; GDPR & PDPA compliant.

450M+
Consumer profiles
35
Audience markets
1,000+
Brand-affinity signals
Monthly
Audience refresh cadence

Six signal types

D
Device
Hardware, OS and connectivity attributes resolved per identifier. Used for cross-device reach, retargeting and creative tailoring.
idfa gaid device_make device_model os_version carrier
I
Identity graph
Persistent stitching across hashed contact data and programmatic IDs. Underpins offsite resolution back to consumer profiles where permissioned.
sha256_email sha256_phone maid ttd_id ip + timestamp zipcode
G
Geo & place
Lat/long pings resolved to derived home and work centroids, plus geofenced POI visits. Powers footfall measurement, DOOH and location-aware activation.
home_latitude home_longitude work_latitude work_longitude geo_hash poi_visits
N
Intent
App installs, post-install events, visited domains and browsing behaviour folded into 852 in-market segments across 1,000+ product categories and brands.
app_install post_install_event visited_domain segment_id segment_name
P
Purchase & SKU
SKU-level transaction granularity from a 90-day rolling commerce window. Resolves the why behind a card transaction — brand, basket, category.
brand sku_code product_name order_amount currency category_taxonomy
B
Demographic & behavioral
Age, gender, income and household composition, plus life-stage and affinity segments (Foodies, Pet Lovers, New Parents, Recent Movers, Returning to Office, Students).
age_range gender income_band life_stage affinity

Activation surfaces

API
REST API
POST /v1/get-attributes — query by MAID, IDFA, GAID, zip. Returns device + segments + geo events in a single response. <500ms p95.
DSP
Programmatic activation
Audiences exposed via SSP / DSP marketplaces (Xandr, The Trade Desk IDs native). Marketplace segments or custom audiences built to advertiser brief.
AD
Ad & marketing services
Offsite signal layer enriches card-transaction data with the why behind each purchase. Activated as an audience layer for brand and retailer clients via partner networks.
KYC
KYC / AML signal enrichment
Identity-graph fields (hashed email, hashed phone, MAID, IP, derived home / work centroids) raise confidence behind account opening and transaction monitoring. Plugs into identity verification, behavioral analytics and AI fraud models — sharpening fraud scoring at the moment of authorization, plus sanctions and thin-file screening upstream.
$
Creditworthiness & underwriting
Pre-transaction intent and offsite purchase signal feed credit-risk models — non-traditional inputs for thin-file applicants and refined limits for existing cardholders. Surfaces into Open Banking decisioning and issuer underwriting workflows.
Measured against 2nd-party data in a live programmatic campaign:
9×
Lower cost per view
2.7×
Higher click-through rate
3.8×
Lower cost per click
Coverage data as of May 2026. Merchant figures represent live daily inventory; pipeline (pending + scheduled) adds ~20k coupons and ~23k offers. Offsite signal volumes refresh monthly; commerce signals on a 90-day rolling window. All offsite resolution is consent-based and compliant with GDPR and PDPA.