How Kindred Powers Smarter AI Responses

1. Understanding User Intent

When your AI detects what a user wants, whether it's a product recommendation, a local service, or expert guidance, Kindred captures that goal in a privacy first, anonymized summary. The user’s intent is distilled into key signals like topic, urgency, expertise level, or category.

2. Matching with Relevant Partners

Based on the intent, Kindred connects that summary with our network of trusted partners. Those with the best fit can bid to have their content woven into the response, adding relevant, actionable context.

3. Seamless Context Integration

As the AI crafts its answer, Kindred injects the winning contextual snippet, whether it's a product highlight, expert tip, or service recommendation, right into the flow of the response, enriching the answer naturally


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Shopping responses are an untapped source of revenue

39% of US shoppers used AI to shop last year, and the number is growing quickly. By aggregating 140 affiliate networks and with over 1.5m deals, Kindred's data has the breadth and depth needed to power your responses worldwide.

Easily match shopping queries against keywords, brand names, domains and other attributes, and include hyperlinks in appropriate responses to drive affiliate sales commission. Our data is refreshed daily and can be delivered either via an API or as an asynchronous file download for performance. No UX changes to your platform are required. 

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53% of users intend to use AI for online shopping this year

A survey of 5k US consumers by Adobe found that 39% used generative AI for online shopping during the 2024 holiday season and 53% planned to do in 2025. Traffic to US retail websites from AI sources jumped 1,200%.

Advertisers can now use high performing media outside of the big walled gardens. Kindred matches 1st party data with inventory to drive better ROAS for all advertisers, across our scaled Commerce Ad network.

Why It Works For All Parties

  • For AI Developers:
    Monetize your platform effortlessly without introducing clutter or interrupting user experience.

  • For Brands & Partners:
    Share helpful, timely information at the very moment users need it. Become part of the answer, not just another ad.

  • For Users:
    Receive richer, more useful answers powered by premium content that's genuinely relevant to your needs.

How it works

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Apr 21, 2025 3:59:59 AM

The Trade Desk and Audience Logic Partner to Remix Spotify Campaigns with High-Intent Commerce Data

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Sep 23, 2022 7:15:58 AM

Kindred partners with O2 for 'Feel Good Shopping Feature'

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Mar 2, 2024 8:20:51 AM

From Vision to Reality: Kindred's Growth to 150 Million Monthly Active Users

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Mar 6, 2024 9:45:55 AM

Xiaomi’s International Internet Business Department and Kindred Forge Partnership to Drive Compelling UX Experiences