Democratised shopper data
Kindred’s globally scaled platform empowers you with intent and purchase data to enrich your own ad campaigns on the open web.
Unique & scaled shopper data
Audience logic combines purchase and buyer intent data from its core monetisation network, where it trades discounts for user of data in a value exchange.
This enables Kindred to access over 175 million users insights across 100,000+ merchants and brands to curate audiences of high intent and in market buyers, and layer this on inventory in SSP/DSP’s.
Kindred combines this with its proprietary Audience Graph, which matches Kindred users to purchase data, allows advertisers to target shoppers with high intent down to the product (SKU) level, within the programmatic ecosystem globally. The one to many user to Ad ID approach taken within its Audience Graph allows Audience Logic to offer its shopper audiences available in multiple SSP / DSP / CTV / OOH omni-channel experiences for advertisers.
Accessing Shopper data at scale in the open web
Audience Logic, powered by Kindred, has the potential to democratise shopper data for all advertisers in a way that, at scale, allows advertisers to spend on the open web of publishers, reaching more customers across more surfaces, and enabling publishers to attract more, higher margin ad revenue, whilst maintaining advertiser ROAS and providing measurement options.
Our DSP, SSP and other integrations give you access to audiences across 180+ countries
Kindred’s proprietary audience graph matches mobile users to purchase data, allowing advertisers to target shoppers with high intent down to the product (SKU) level, within the programmatic ecosystem globally.
Gain deeper customer insights at scale
Maximising the value of your existing data assets
Engage users more effectively and find new revenue opportunities by maximising the value of your existing data assets. We offer access to a wider range of data segments focused on conversion metrics like intent and purchase actions.
Higher-quality data and Improved ROA
Audience Logic bridges the gap between closed-wall DSPs and the open marketplace inventory. Our solution captures both on-site and off-site purchases, offering advertisers high-quality data and improved Return on Assets without the constraints and costs associated with closed DSP ecosystems.
Real time intent commerce data
Kindred identity graph is matched with mobile device IDs & IP's allowing us to provide real-time high intent commerce data down to an SKU (product) level, which can be used for audience targeting in SSPs and DSPs like GoogleAds or The Trade Desk. In addition, brands and media agencies can use our high quality and scaled signal data for research and modelling in algo engines.
Audience Logic: Bridging the Gap in the Industry
Currently, shopper data at scale for ad campaign optimisation is used successfully in walled gardens like Amazon and Meta, and retail ad networks like Instacart, but not across the open web. Audience Logic, powered by Kindred, has the potential to democratise shopper data for all advertisers in a way that, at scale, allows advertisers to spend on the ‘open web’ of publishers, reaching more customers across more surfaces, and enabling publishers to attract more, higher margin ad revenue, whilst maintaining advertiser ROAS.
Speak to the team
We are partnering with the world’s leading Advertisers, Publishers, Agencies, and Platforms to make our audience segments seamlessly available and ready to enhance media campaign targeting and measurement.
If you would like to know more or have an introductory conversation,
please do get in touch below.