Pioneering change with innovative tech and impactful ESG solutions. Our vision unites consumers, advertisers, and publishers to create a global positive impact.
Kindred: Where Technology and Impact Meet
Kindred owns and operates the world's first scaled commerce media network, which allows advertisers to combine 1st party and 3rd party purchase date to drive better ROARS
Kindred: Where Technology and Impact Meet
Pioneering change with innovative tech and impactful ESG solutions. Our vision of a commerce media network unites consumers, advertisers, and publishers to create a global positive impact.
Kindred core value proposition
To deliver qualified insights into shopper behaviour and purchase intent, to help advertisers to improve returns on their Ad spend
The Power of Intent
At Kindred, we are a purpose-driven social enterprise. Our team is passionate about revolutionising e-commerce and making a positive impact on the world.
Kindred owns and operates the world’s first scaled commerce media network, which allows advertisers to access purchase intent data to drive better ROAS (and realise the value of their data).
Beyond our cutting-edge technology, we are committed to giving back. With 51% of our profits dedicated to charitable and environmental causes, we are shaping a better world for everyone.
Kindred offers a unique B2B2C model that has already gained significant traction across 180 markets. Combined with robust distribution partnerships, a scalable affiliate network, and a gross margin 6x higher than adjacent businesses, Kindred is well-positioned to capitalize on the increasing demand for data-driven and customer intent solutions
Kindred : A by-product of our team
We thrive on inclusivity, imagination and a combined sense of impact. We love to experiment and push the boundaries of what technology can do to fulfil our mission.
Impact on a global scale
Branding with purpose
Technology driven
A united front of brands, communities, companies, and charities drives our impact. Together, we wield a force for good.
Reducing the environmental and societal impact of consumption is our objective.
At Kindred, we leverage technology to support conscious consumption.
O U R N U M B E R S
We deliver for you, your users, and the environment
268k+
Trees planted
XX
Carbon Offset
XX
Active deals
The Kindred leadership team
Meet the team who bring the Kindred vision to life
As a legally structured Social Enterprise, we commit 51% of profits to charitable and environmental initiatives, guaranteeing a real and sustainable impact through our business model.
Launched in Dec as a D2C
Kindred started as a D2C proposition like Honey (a US company acquired by Paypal in 2019 for $4bn with 14m MAU's, 20,000 merchants).
2019
Pivoted to B2B2C
In 2022 Kindred pivoted to a B2B2C model to distribute our co-branded browser extension via Telco's and Mobile device manufacturers
2022
Accelerated expansion
Our MAU's grew from 500k to 5m by Sep 2023
2023
To date we have grown to 120m+ MAU's.
Added Media companies to our distribution partner channel
Kindred's technology now serves 180 countries, with key markets in Southeast Asia, India, and the EU.
The Kindred's technology works on Chrome, Safari, Xiaomi Mi Browser, Samsung internet, Oppo and Vivo Browsers, ZTE browser, & Transsion browser.
2024
"The difference between Kindred, a commerce media company, and the retail media companies above is that instead of layering retail data over ad impressions in a walled garden, Kindred layers shopper data over ad impressions on the open web."
Meet the team
Aaron Simpson
Founder
Mike Gadd
Founder
Dougie Benzie
Chief Finance Officer
Damian Burns
Chief Revenue Officer
Anubhav Nayyar
Chief Business Officer
Nick Flood
Chief Operating Officer
Shems Boukhatem
Chief Technology Officer
Karl Saynor
VP of Product
Ang Chanel
VP of Marketing
Yipei Haung
Partnerships Director
Holly Barlett
Partnerships Director
Jackie Mills
Partnerships Director
Yaz Samaai
Head of Advertiser Onboarding
Tarryn Clayton
Partnerships Director
A purpose-driven social enterprise.
Our team is passionate about revolutionising the commerce media space while making a positive impact on the world.
Beyond our cutting-edge technology, we are committed to giving back. With 51% of our profits dedicated to our charitable and environmental causes, we are shaping a better world for everyone.
Delivering meaningful change
As a Social Enterprise, we commit 51% of profits to charitable and environmental initiatives, guaranteeing a real and sustainable impact through our business model.
