The power of Intent

“Commerce media is revolutionising how ads are bought and optimised. Companies need the right strategy to share in its potential trillion-dollar-plus value”- McKinsey & Company

Kindred represents the next wave of innovation in advertising, after the Retail Media evolution pioneered since 2018 by the likes of Instacart, Amazon, Walmart, Activision Blizzard Media, Uber Eats, DoorDash and others.

The difference between Kindred, a 'Commerce Media' company, and the 'Retail Media' companies above is that instead of layering retail data over ad impressions in a walled garden, Kindred layers shopper data over ad impressions on the open web.

Audience Logic

Advertisers can now find high intent shoppers in real time at scale, with Audience Logic

We makes user shopper data available to buyers via SSPs and DSPs, allowing advertisers to enrich their ad campaigns with Kindred’s purchase intent and purchase data, increasing ROAS

Advertisers can access insights across more than 100K merchant sites on the open web, and leverage on the Kindred Audience Graph to scale its data reach

License data into your own DSP, Ad engine or Planning Tools

Commerce Ad Network

Advertisers can now find high intent shoppers in real time at scale, outside of the big walled gardens

Commerce media ad spend in 2024 is a $158 billion a year market, expected to increase to $220bn in 2026 (Pubmatic). While the Programmatic ad market as a whole is worth $754 billion a year (Dentsu)

By leveraging on our cutting-edge technology, Audience Graph and data-driven insights, we help advertisers reach their ideal audience on media that delivers ROAS

Kindred's Ad network provides not only targeting, but end to end attribution and performance measurement