Kindred owns and operates the world’s first scaled commerce media network

We allow advertisers to benefit from purchase intent data to drive better Return on Ad Spend (ROAS). Supporting over 270m web visits per month.

Kindred owns and operates the world’s first scaled commerce media network. We allow advertisers to benefit from purchase intent data to drive better Return on Ad Spend (ROAS).

 

The Power of Intent

 

Our Solutions are used by advertisers, publishers and merchants globally

Kindred owns and operates the world’s first scaled commerce media network. We allow advertisers to benefit from purchase intent data to drive better Return on Ad Spend (ROAS).

“Commerce media is revolutionising how ads are bought and optimised. Companies need the right strategy to share in its potential trillion-dollar-plus value”- McKinsey & Company

 

Kindred represents the next wave of innovation in advertising, after the Retail Media evolution pioneered since 2018 by the likes of Instacart, Amazon, Walmart, Activision Blizzard Media, Uber Eats, DoorDash and others.

The difference between Kindred, a 'Commerce Media' company, and the 'Retail Media' companies above is that instead of layering retail data over ad impressions in a walled garden, Kindred layers shopper data over ad impressions on the open web.

 

Kindred commerce media - advertising innovation - HP

A Commerce Media stack built for Advertisers

Kindred started as a business serving publishers and merchants via its Commerce performance network. It has evolved into a company which also serves advertisers with shopper data and media in the programmatic ecosystem.

 

Kindred - A Commerce Media stack built for Advertisers
Kindred started as a business serving publishers and merchants via its Commerce performance network. It has evolved into a company which also serves advertisers with shopper data and media in the programmatic ecosystem.

 

Commerce Monetisation

  A technology providing you with an innovative monetisation and loyalty solution.

  We empower you to be part of your users’ shopping journey, adding value to your users by giving them access to deals globally while you earn incremental revenue when they shop

 Seamless user experience and robust data security

A product available under Kindred's Commerce Media solutions. This technology provides you with an innovative monetisation and loyalty solution, empowering you to be part of your users’ shopping journey by giving them access to deals globally while you earn incremental revenue when they shop

Audience Logic, a Kindred Commerce Media Solution. Advertisers can now find high intent shoppers in real time at scale. We make user shopper data available to buyers via SSPs and DSPs, allowing advertisers to enrich their ad campaigns with Kindred’s purchase intent and purchase data, increasing ROAS

Audience Logic

 Advertisers can now find high intent shoppers in real time at scale, with Audience Logic

 We makes user shopper data available to buyers via SSPs and DSPs, allowing advertisers to enrich their ad campaigns with Kindred’s purchase intent and purchase data, increasing ROAS

 Advertisers can access insights across more than 100K merchant sites on the open web, and leverage on the Kindred Audience Graph to scale its data reach

  License data into your own DSP, Ad engine or Planning Tools


Commerce Ad Network

Advertisers can now find high intent shoppers in real time at scale, outside of the big walled gardens

Commerce media ad spend in 2024 is a $158 billion a year market, expected to increase to $220bn in 2026 (Pubmatic). While the Programmatic ad market as a whole is worth $754 billion a year (Dentsu)

By leveraging on our cutting-edge technology, Audience Graph and data-driven insights, we help advertisers reach their ideal audience on media that delivers ROAS

Kindred's Ad network provides not only targeting, but end to end attribution and performance measurement

Commerce Ad Network- Minus1 screen sample- Kindred Commerce Media -HP
https://6256215.fs1.hubspotusercontent-na1.net/hubfs/6256215/Hubspot%20Blog%20Feature%20Images%20%20%282%29.png

Mar 2, 2024 8:20:51 AM

From Vision to Reality: Kindred's Growth to 150 Million Monthly Active Users

https://6256215.fs1.hubspotusercontent-na1.net/hubfs/6256215/Kindred%20partners%20with%20O2%20for%20Feel%20Good%20Shopping%20Feature%20-%20Kindred%20for%20Business%20%20%20.png

Sep 23, 2022 7:15:58 AM

Kindred partners with O2 for 'Feel Good Shopping Feature'

https://6256215.fs1.hubspotusercontent-na1.net/hubfs/6256215/Hubspot%20Blog%20Feature%20Images%20%20%281%29.png

Aug 14, 2023 3:56:39 PM

How to support telcos with Kindred's Mario Cavestany

https://6256215.fs1.hubspotusercontent-na1.net/hubfs/6256215/Frame%20117.png

Mar 6, 2024 9:45:55 AM

Xiaomi’s International Internet Business Department and Kindred Forge Partnership to Drive Compelling UX Experiences

The power of collaboration - Our commerce media network is designed to empower partners with the tools, insights, and support needed to thrive in the competitive landscape.