The power of Intent

“Commerce media is revolutionising how ads are bought and optimised. Companies need the right strategy to share in its potential trillion-dollar-plus value”- McKinsey & Company

Kindred’s innovation, the Commerce Media Network, is the natural evolution of successful Retail Networks pioneered since 2018 by online retailers such as Instacart, Lowe’s, CVS, Activision Blizzard Media, Uber Eats, and DoorDash, who collected shopper intent data from existing customers, based on activity within their own retail properties. These companies would then use their shopper data to target Ad impressions in their own walled gardens.

Kindred is the next stage of this evolution. Kindred collects shopper intent data at much greater scale vs a Retail Media Network – Kindred combines that same Shopper data but across 100,000 online retailers and targets shoppers anywhere across the open web.

Commerce Monetisation*

A technology providing you with an innovative monetisation and loyalty solution.

We empower you to be part of your users’ shopping journey, adding value to your users by giving them access to deals globally while you earn incremental revenue when they shop

Seamless user experience and robust data security

* This product monetizes shopper intent by working with brands to run campaigns, including discounts, offers and promotions to shoppers, to drive transactions across the open web. At any time, we have more than 1 million campaigns active and running.

Audience Logic*

Advertisers can now find high intent shoppers in real time at scale, with Audience Logic

We makes user shopper data available to buyers via SSPs and DSPs, allowing advertisers to enrich their ad campaigns with Kindred’s purchase intent and purchase data, increasing ROAS

Advertisers can access insights across more than 100K merchant sites on the open web, and leverage on the Kindred Audience Graph to scale its data reach

License data into your own DSP, Ad engine or Planning Tools

* This product leverages shopper intent data and the Kindred Audience graph across supply-side platforms (SSPs) and demand-side platforms (DSPs) in the open web programmatic ecosystem, to allow advertisers to improve their targeting and improve ROAS.

Commerce Ad Network*

Advertisers can now find high intent shoppers in real time at scale, outside of the big walled gardens

Commerce media ad spend in 2024 is a $158 billion a year market, expected to increase to $220bn in 2026 (Pubmatic). While the Programmatic ad market as a whole is worth $754 billion a year (Dentsu)

By leveraging on our cutting-edge technology, Audience Graph and data-driven insights, we help advertisers reach their ideal audience on media that delivers ROAS

Kindred's Ad network provides not only targeting, but end to end attribution and performance measurement

* This product leverages proprietary inventory and combines this with Kindreds scaled shopper data to allow advertisers to serve targeted ads on Kindred’s Ad network, generating over 843 million daily impressions, with performance akin to Retail Media networks.