Kindred operates the world’s first scaled commerce media network

Combining our Commerce Monetization Network, our Shopper Data product (Audience Logic) and our Commerce Ad Network for Advertisers, Publishers, and Platforms, all integrated into a single solution.

Kindred owns and operates the world’s first scaled commerce media network. We allow advertisers to benefit from purchase intent data to drive better Return on Ad Spend (ROAS).

 

The Power of Intent

 

Our solutions are used by Advertisers, Publishers and Merchants globally

Kindred owns and operates the world’s first scaled commerce media network. We allow advertisers to benefit from purchase intent data to drive better Return on Ad Spend (ROAS).

Kindred’s Commerce Media Network represents the next wave of innovation in advertising.

Kindred commerce media - advertising innovation - HP

“Commerce media is revolutionising how Ads are bought and optimised. Companies need the right strategy to share in its potential trillion-dollar-plus value”- McKinsey & Company

 

Kindred’s innovation, the Commerce Media Network, is the natural evolution of successful Retail Networks pioneered since 2018 by online retailers such as Instacart, Lowe’s, CVS, Activision Blizzard Media, Uber Eats, and DoorDash, who collected shopper intent data from existing customers, based on activity within their own retail properties. These companies would then use their shopper data to target Ad impressions in their own walled gardens.


Kindred is the next stage of this evolution. Kindred collects shopper intent data at much greater scale vs a Retail Media Network – Kindred combines that same Shopper data but across 100,000+ online retailers and targets shoppers anywhere across the open web.

 

Driving Superior Return on Ad Spend

Kindred’s globally scaled platform empowers advertisers to use Kindred’s shopper data to enrich their own Ad campaigns on the open web, with the promise of superior ROAS, and a scaled, credible alternative to Big Tech platforms

A single scaled technology stack

Enabling advertisers to leverage shopper data at scale to drive ROAS on the open web

Kindred addresses 200 million shoppers and proprietary Ad inventory via exclusive distribution partnerships with OEMs, Telco companies and Media companies. Kindred captures demand from 100,000+ Brands and Merchants through partnerships and API integrations with more than 130 affiliate networks around the globe.

 

kindred-flywheel

 

 

Kindred collects and monetizes shopper intent across 3 core product pillars, and continues to innovate a robust pipeline of new products.

Commerce Monetisation*

  A technology providing you with an innovative monetisation and loyalty solution

  We empower you to be part of your users’ shopping journey, adding value to your users by giving them access to deals globally while you earn incremental revenue when they shop

 Seamless user experience and robust data security

 

* This product monetizes shopper intent by working with brands to run campaigns, including discounts, offers and promotions to shoppers, to drive transactions across the open web. At any time, we have more than 1 million campaigns active and running. 

A product available under Kindred's Commerce Media solutions. This technology provides you with an innovative monetisation and loyalty solution, empowering you to be part of your users’ shopping journey by giving them access to deals globally while you earn incremental revenue when they shop
Audience Logic, a Kindred Commerce Media Solution. Advertisers can now find high intent shoppers in real time at scale. We make user shopper data available to buyers via SSPs and DSPs, allowing advertisers to enrich their ad campaigns with Kindred’s purchase intent and purchase data, increasing ROAS

Audience Logic*

 Advertisers can now find high intent shoppers in real time at scale, with Audience Logic

 We makes user shopper data available to buyers via SSPs and DSPs, allowing advertisers to enrich their Ad campaigns with Kindred’s purchase intent and purchase data, increasing ROAS

 Advertisers can access insights across more than 100,000+ merchants sites on the open web, and leverage on the Kindred Audience Graph to scale its data reach

  License data into your own DSP, Ad engine or Planning Tools

 

* This product leverages shopper intent data and the Kindred Audience graph across supply-side platforms (SSPs) and demand-side platforms (DSPs) in the open web programmatic ecosystem, to allow advertisers to improve their targeting and improve ROAS.

Commerce Card*

Advertisers can now find high intent shoppers in real time at scale, outside of the big walled gardens

Commerce media Ad spend in 2024 is a $158 billion a year market, expected to increase to $220 billion in 2026 (Pubmatic). While the Programmatic Ad market as a whole is worth $754 billion a year (Dentsu)

By leveraging on our cutting-edge technology, Audience Graph and data-driven insights, we help advertisers reach their ideal audience on media that delivers ROAS

Kindred's Commerce Card provides not only targeting, but end to end attribution and performance measurement

 

* This product leverages  proprietary content formats and combines this with Kindreds scaled shopper data to allow advertisers to serve targeted  Ads on Kindred’s Ad network, generating over 843 million daily impressions, with performance akin to Retail Media networks. 

Commerce Ad Network- Minus1 screen sample- Kindred Commerce Media -HP
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News

Sep 23, 2022 7:15:58 AM

Kindred partners with O2 for 'Feel Good Shopping Feature'

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News

Mar 2, 2024 8:20:51 AM

From Vision to Reality: Kindred's Growth to 150 Million Monthly Active Users

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company

Mar 6, 2024 9:45:55 AM

Xiaomi’s International Internet Business Department and Kindred Forge Partnership to Drive Compelling UX Experiences

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company

Apr 21, 2025 3:59:59 AM

The Trade Desk and Audience Logic Partner to Remix Spotify Campaigns with High-Intent Commerce Data

Kindred leverages the scale of existing supply and demand ecosystems to build unique user experiences.

Kindred owns and operates the world’s first scaled commerce media network. We allow advertisers to benefit from purchase intent data to drive better Return on Ad Spend (ROAS). Leverage on the Power of Intent with Kindred

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